Since the launch of the Danish subsidiary company in 1976 headquartered in Copenhagen, Gorenje Group Nordic has grown into a multinational company responsible for the entire area of the Nordic and Baltic countries, covering the area with over 32 mio inhabitants and of over 1.5 mio km2.
Gorenje Group Nordic is a part of Gorenje Group, which is one of the leading European manufacturers of household appliances, with a history reaching back since 1950. We have production facilities across Europe, in Slovenia, Serbia and the Czech Republic, as well as development and competence centers in Sweden, the Netherlands, the Czech Republic and Slovenia. Since 2018 Gorenje Group has been part of the Hisense corporation, one of the world's leading electronic and white goods manufacturers with 75.000 employees and revenues of close to EUR 13 billion.
To learn more about our brands or to ﬁnd your local retailer, please visit our local web sites.
Gorenje is our mid-segment brand with the promise of Life Simplified is striving to be the source of practical ideas that make chores a little easier and gives consumers more time. Every innovation, new tech and service we provide has to have a simplifying purpose, to make life’s biggest milestones or the smallest everyday moments smoother. Gorenje appliances are sold in the Nordics.
Hisense‘s vision is to bring joy to consumers through continuous innovation and consumer-driven product development. At affordable prices, Hisense brings best in class tech to the masses. For 5 decades we have been committed to developing innovations in consumer electronics. Today, we are the No.1 TV brand in China, Australia & South Africa, and the No.2 refrigeration brand in China, employing over 80,000 people across 54 companies as well as boasting 12 research & development centres worldwide. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers. Since 2021 Hisense TV and household appliances are sold in the Nordics.
ASKO is our premium brand and offers high quality, durable appliances with innovative solutions. We offer a full range of kitchen and Laundry appliances that will meet and often exceed our customer's expectations for many years to come. Additionally ASKO offers appliances for the professional segments. ASKO appliances are sold in the Nordics.
UPO is solemnly sold in Finland and has been present on the Finnish market for more than 70 years. With strong Finnish roots, UPO delivers durable and innovative appliances which suits the Finnish consumers’ needs.